SELECTED WORK
WHERE STRATEGY MEETS CREATIVITY.
A curated look at projects spanning social media, content strategy, video, graphic design, motion, and creative direction.
Every project starts with an idea. The work is about turning that idea into something people notice, understand, and remember.
JOCO
CRUISES
JoCo Cruises is about more than getting people on a ship. It's about creating an experience people want to be part of.
I created social-first content designed to capture the energy, entertainment, lifestyle, and community surrounding the JoCo Cruises experience. The goal was to take the excitement of the cruise and translate it into engaging digital content that could capture attention, build anticipation, and make audiences picture themselves onboard. From promotional content to short-form social assets, the creative approach focused on showcasing the experience behind the destination and giving potential travelers a reason to stop scrolling and start imagining their next adventure.
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SERVICES - Social Media • Short-Form Video • Content Creation • Creative Direction • Graphic Design
CREATIVE FOCUS - Experience Marketing • Social Storytelling • Audience Engagement • Promotional Content
MONROE'S
HOTÂ CHICKEN
For Monroe's Hot Chicken, the goal was simple: make the food impossible to scroll past. I created social-first content designed to showcase the flavor, personality, energy, and culture behind the Monroe's Hot Chicken experience. From mouthwatering food visuals to engaging promotional content, the creative approach focused on turning everyday restaurant moments into content built to capture attention and drive curiosity. The strategy wasn't just about showing the food, it was about selling the experience, the personality, and the craving that comes with it.
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SERVICES - Social Media • Content Creation • Creative Direction • Graphic Design • Short-Form Video
CREATIVE FOCUS - Food Marketing • Social Storytelling • Promotional Content • Brand Personality • Audience Engagement
EDIN
VITALITY
For Edin Vitality, the creative focus was on building a digital presence that felt credible, polished, and approachable.
I developed social content designed to communicate the brand's expertise while making wellness-focused information easier to understand and more engaging for a modern digital audience. Through a combination of visual storytelling, graphic design, video content, and social strategy, the goal was to create content that could educate, build trust, and strengthen the overall brand identity across social platforms.
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SERVICES - Social Media • Content Strategy • Creative Direction • Graphic Design • Video Editing
CREATIVE FOCUS - Wellness Marketing • Educational Content • Brand Storytelling • Social Strategy • Visual Identity
DING
KING
For Ding King, the challenge was turning a service-focused automotive brand into content that could educate, build trust, and capture attention on social media. I created digital content designed to showcase the expertise behind the brand while making automotive repair information easier and more engaging for everyday audiences. The creative approach focused on translating a technical service into clear, visual, social-first storytelling, helping the brand communicate what it does while creating content that feels approachable and relevant.
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SERVICES - Social Media • Content Strategy • Graphic Design • Video Content
CREATIVE FOCUS - Automotive Marketing • Educational Content • Brand Storytelling • Social Strategy • Promotional Content
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B.O.N.E
For Bio Skills of the Northeast, the creative challenge was finding ways to communicate professional and educational information without allowing the content to feel overly technical or disconnected from a social media audience. I developed digital content designed to educate, inform, and build credibility while maintaining a visual style that felt modern, accessible, and engaging. The creative approach focused on translating complex subject matter into clear, digestible, social-first storytelling, helping BONE communicate its expertise while creating content that audiences could actually understand, engage with, and remember.
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SERVICES - Social Media • Content Strategy • Graphic Design • Video Editing
CREATIVE FOCUS - Educational Content • Healthcare & Science Communication • Social Strategy • Visual Storytelling • Brand Communication
BRUNCH
N' SIP
For Monroe's Hot Chicken, the goal was simple: make the food impossible to scroll past. I created social-first content designed to showcase the flavor, personality, energy, and culture behind the Monroe's Hot Chicken experience. From mouthwatering food visuals to engaging promotional content, the creative approach focused on turning everyday restaurant moments into content built to capture attention and drive curiosity. The strategy wasn't just about showing the food, it was about selling the experience, the personality, and the craving that comes with it.
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SERVICES - Social Media • Content Creation • Creative Direction • Graphic Design • Short-Form Video
CREATIVE FOCUS - Food Marketing • Social Storytelling • Promotional Content • Brand Personality • Audience Engagement
D.L.
HUGHLEY
Working with a personality like D.L. Hughley means the content already has something people want to hear, the creative challenge is knowing how to package that voice for today's digital audience. I developed social-first content designed to capture D.L. Hughley's humor, perspective, cultural commentary, and personality while translating his long-form material into engaging digital content. The focus was on identifying the moments that could stop the scroll, spark conversation, encourage sharing, and introduce audiences to more of the personality behind the content. From short-form video to social creative, the approach centered on making every piece feel authentic to D.L. while giving it the visual and editorial treatment needed to compete in a fast-moving social environment.
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SERVICES - Social Media • Short-Form Video • Video Editing • Creative Direction • Content Strategy
CREATIVE FOCUS - Entertainment Marketing • Personality-Driven Content • Social Storytelling • Short-Form Video • Audience Engagement
D.L. HUGHLEY
SPACE CITY
BEAT BATTLE
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Space City Beat Battle is a Houston-based producer competition built around one thing: the beat. The creative focus was on capturing the energy, competition, personality, and culture surrounding the event while creating content that could connect with producers, artists, music fans, and the broader Houston creative community. I developed social-first creative designed to build anticipation, showcase the competitors, highlight the music, and turn the live event into an experience that could live beyond the room. From promotional content to event-focused visuals and social assets, the goal was to create a digital presence that matched the intensity and culture of the beat battle itself.
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SERVICES - Social Media • Content Creation • Creative Direction • Graphic Design • Event Promotion • Short-Form Video
CREATIVE FOCUS - Music Marketing • Event Promotion • Hip-Hop Culture • Producer Community • Social Storytelling • Audience Engagement
